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The Accountants signature on every Coke can

Here’s a fun fact to start out the new year!

Coca Cola’s iconic typeface didn’t always shout “carbonated beverage.” When company accountant Frank Robinson chose the cursive script for Coke’s logo it was better know for its use in double-entry bookkeeping. Accountants prized the script for its clarity and elegance, and those same qualities arguably helped make Coca Cola one of the world’s most successful brands.

Source: the Coca Cola Company

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